快速消费品CPG行业新兴全渠道营销策略报告：后疫情时代的零售变革

报告摘要

本报告基于对CPG零售商和消费者的调研，揭示COVID-19如何加速全渠道营销演进。关键发现包括：门店忠诚度上升但消费者更注重价值；新购物模式（如BOPIS、直播）长期受青睐；零售商同时押注实体店和电商营销。为CPG品牌提供数据驱动的营销策略建议。

📋 核心要点(部分)

1. Executive summary
2. Key findings
3. About the respondents
4. Store loyalty has increased since COVID-19
5. Consumers are embracing new shopping models
6. Retailers are splitting their focus
7. Retailers have concerns about in-store shopping
8. Conclusion
9. Key suggestions