2024年3月CPG自有品牌报告(英)
报告维度
- 📄 文件全名
- 《2024年3月CPG自有品牌报告(英)-36页.pdf》
- 🎯 适合读者
- 战略规划行业研究员
- 📊 核心数据
- • Total dollar sales of private brands increased 6% in 2023, and units increased 0.9%. Private label gained share
- from name brands, increasing from 24.7% of total unit sales in 2022 to 25.5% in 2023. Sales were higher for PL F&B,
- 6.7% compared to nonedible 5.1% Still, private brands gained share from name brands, increasing to 24.7% of total
- unit sales, up from 25.5% in 2022.
- 🏷️ 核心议题
- #品牌