This book challenges the neoclassical paradigm by rediscovering social economics, integrating ethics and social values into economic analysis. It offers a comprehensive framework for understanding economic behavior through social interactions, institutional contexts, and moral considerations. Key highlights include: (1) a critique of mainstream economics, (2) development of social economics methodology, (3) application to policy and social issues, and (4) insights from leading scholars in the field. Ideal for economists, social scientists, graduate students, and policymakers seeking alternativ