2025美国以外地区零售媒体规模化发展六大关键问题研究报告英文版
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报告维度
- 📄 文件全名
- 《2025美国以外地区零售媒体规模化发展六大关键问题研究报告英文版-14页.pdf》
- 🎯 适合读者
- 战略规划行业研究员
- 📊 核心数据
- Retail media is flourishing globally and is expected to grow 15% per year, from $130 billion
- (98%) grew their retail media spending, with 40% of brands increasing it by more than 20%
- anticipated to grow by approximately 25%, on average, year-over-year, outpacing US retail media
- spending, which is projected to grow by 20% per year.
- Given the strong brand demand, 49% of surveyed retailers view retail media as a top business
- 🏷️ 核心议题
- #零售