2025自有品牌的悄然崛起及其对零售行业的影响研究报告(英文版)
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报告维度
- 📄 文件全名
- 《2025自有品牌的悄然崛起及其对零售行业的影响研究报告(英文版)-23页.pdf》
- 🎯 适合读者
- 战略规划行业研究员
- 📊 核心数据
- by nearly 4% last year to reach a record $271 billion. While unit sales of store
- brands grew modestly, just 2% since 2021, national brand unit sales fell by almost
- 7% over the same period. The reason? Private label products not only meet evolving
- consumer preferences but also deliver 25–30% higher gross margins than their
- 45% of consumers say they’ve
- 🏷️ 核心议题
- #零售#品牌