2024年优质SVOD订阅报告(英)
2025-09管理咨询32免费
报告维度
- 📄 文件全名
- 《2024年优质SVOD订阅报告(英)-32页.pdf》
- 🎯 适合读者
- 战略规划行业研究员
- 📊 核心数据
- Subscriber Management: 22% of Cancelers resubscribe to the service within three months of canceling; when you factor in these resubscribes,
- category Average Monthly Churn is less than 3%.
- Price: Average Price Paid for ad-free plans rose 23% in the past two years to $13.88; ad-supported plans rose 25% to $7.57.
- Ad Plans: Ad-supported plans made up 57% of Gross Adds to the services that offer them. Retention to ad-supported plans is similar to ad-free plans.
- 80% of Subscribers are still subscribed three months later, 7 points higher than the Disney bundle and about 25% higher than the individual services.
- 🏷️ 核心议题
- #管理咨询