麦肯锡-B2B增长的七大考验（英）-2025.11

报告摘要

Growth, Marketing & Sales Practice Seven tests for B2B Our checklist provides leaders with a quick litmus test of their growth

📋 核心要点(部分)

1. 1. Growth performance is tracked against your market
2. 2. There is a concrete portfolio of three to five “100 basis point”