2026年中国媒介展望(英)
聚焦2026年中国媒介展望(英)。Livestreaming ad revenue grew to 20.8% in 2020, up from 5.8% in 2018. KOL promotion dominates social marketing, with 63% of efforts focused on it.In 2018, online video advertising grew by 29.2%, while mobile advertising growth hit 45.8%, as China’s digital economy boomed.