IAB&alkshoppe_当AI引导购物旅程:人工智能驱动商业时代下营销人员的机会
聚焦IAB&alkshoppe_当AI引导购物旅程:人工智能驱动商业时代下营销人员的机会。To explore this transformation, IAB partnered with Talk Shoppe to conduct a comprehensive, first-of-it’s-kind research initiative. Including 450+ digital ethnographies and a survey of 600 US consumers, this study analyzed actual shopping behavior to uncover。