体育流量重估:从收视高峰到价值重构(英)
聚焦体育流量重估:从收视高峰到价值重构(英)。The NWSL, in particular, saw a 5% increase in viewership.Importantly, the NBA postseason has the highest concentration of Black (31.7% of NBA total) and Asian (6.9% of NBA total) viewers among the major sports. These are critical growth audiences for brands.