从态度到行为:旅游业可持续转型的关键阻力(英)
聚焦从态度到行为:旅游业可持续转型的关键阻力(英)。The report identifies six types of consumers:;cynical about the possibility of progress and finds it hard to take action when the chance of meaningful change feels remote.This report makes seven recommendations, explaining which tactics cater to each segment (together appealing to most travellers)。