The+CMO+Survey+2026-2026年CMO调查——尽管价值和人工智能收益不断增长,但营销合同仍面临经济压力(英)
聚焦The+CMO+Survey+2026-2026年CMO调查——尽管价值和人工智能收益不断增长,但营销合同仍面临经济压力(英)。companies spending almost 60% of their budgets on market penetration strategies that focus on selling more of existing products and services to existing customers. This inward orientation is a consistent theme across the 2026 findings.