聚焦行为红利:解决数字政府中的“最后一英里”问题(英)。2. The COM-B Model, which identifies the Capabilities (C), Opportunities (O) and Motivations (M)needed for a Behavior (B) to occur, helps identify the seen and unseen drivers of user behavior at each stage of the BUJM, particularly pain points, and increase user engagement with a service.
聚焦行为红利:解决数字政府中的“最后一英里”问题(英)。2. The COM-B Model, which identifies the Capabilities (C), Opportunities (O) and Motivations (M)needed for a Behavior (B) to occur, helps identify the seen and unseen drivers of user behavior at each stage of the BUJM, particularly pain points, and increase user engagement with a service.
聚焦行为红利:解决数字政府中的“最后一英里”问题(英)。2. The COM-B Model, which identifies the Capabilities (C), Opportunities (O) and Motivations (M)needed for a Behavior (B) to occur, helps identify the seen and unseen drivers of user behavior at each stage of the BUJM, particularly pain points, and increase user engagement with a service.
覆盖 2026 年,全文共 106 页。
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适合投资人等读者参考。
重点分析了红利、行为红利等议题。