聚焦邻近性的力量:户外广告媒体在连接型商业中的演进角色(英)。Key Findings: Brands Looking to “Proximity” Benefits of OOH to Spark Impact as Part of Connected Campaigns;Brands are committed to expanding OOH’s role within connected commerce; 86% expect their corresponding spending to increase over the next two years (with 37% projecting growth of 15% or more)。
聚焦邻近性的力量:户外广告媒体在连接型商业中的演进角色(英)。Key Findings: Brands Looking to “Proximity” Benefits of OOH to Spark Impact as Part of Connected Campaigns;Brands are committed to expanding OOH’s role within connected commerce; 86% expect their corresponding spending to increase over the next two years (with 37% projecting growth of 15% or more)。
聚焦邻近性的力量:户外广告媒体在连接型商业中的演进角色(英)。Key Findings: Brands Looking to “Proximity” Benefits of OOH to Spark Impact as Part of Connected Campaigns;Brands are committed to expanding OOH’s role within connected commerce; 86% expect their corresponding spending to increase over the next two years (with 37% projecting growth of 15% or more)。
覆盖 2026 年,全文共 19 页。
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适合行业研究员等读者参考。
重点分析了广告、邻近性的力量等议题。