聚焦2026年消费者状况:当技术加速和成本压力碰撞时(英)-2026.6。State of the Consumer 2026: When tech acceleration and cost pressures collide June 2026 The consumer is changing fast. Four trends—the tech-driven path to purchase, the health revolution, the experience economy, and the resourceful consumer—will redefine the sector. Will brands keep up?
聚焦2026年消费者状况:当技术加速和成本压力碰撞时(英)-2026.6。State of the Consumer 2026: When tech acceleration and cost pressures collide June 2026 The consumer is changing fast. Four trends—the tech-driven path to purchase, the health revolution, the experience economy, and the resourceful consumer—will redefine the sector. Will brands keep up?
聚焦2026年消费者状况:当技术加速和成本压力碰撞时(英)-2026.6。State of the Consumer 2026: When tech acceleration and cost pressures collide June 2026 The consumer is changing fast. Four trends—the tech-driven path to purchase, the health revolution, the experience economy, and the resourceful consumer—will redefine the sector. Will brands keep up?
本报告由麦肯锡发布,发布于 2026 年。
覆盖 2026 年,全文共 21 页。
本报告为付费报告,可在资料宝站内下单后获取完整内容。
适合行业研究员等读者参考。
重点分析了消费者、2026年消费者状况、当技术加速和成本压力碰撞时等议题。