2018品牌营销人员视频战略报告 | Innovid发布 视频广告趋势分析

报告摘要

近80%的品牌营销人员计划在2018年增加视频广告投入，但移动媒体仍被忽视，数据驱动视频面临挑战。本报告由Innovid基于全球品牌营销人员调研，揭示视频广告的核心趋势：Facebook和YouTube主导支出，但多数公司（仅少数自认领先）视频策略仍处早期阶段；个性化视频定制受限于预算和专业知识；客户数据整合难题阻碍精准投放。报告适合品牌营销负责人、视频广告策略师、数字营销经理，助您理解行业现状、优化视频投资决策。

📋 核心要点(部分)

1. Mobile Media Still an Afterthought
2. Brand Marketers Embrace Digital Video KPIs
3. Funding is the Gating Factor in Video Advertising Volume
4. Video Advertising Provides Room for Improvement and Success
5. Almost 80% Will Increase Their Video Advertising in 2018
6. Few Companies See Themselves at the Leading Edge
7. Leveraging Customer Data Proves More Challenging
8. Optimism Abounds for 2018 Video Efforts
9. DMPs Provide an Incomplete Solution
10. Brands Lean on Partners for Video Deployment
11. Marketers Miss Full Potential