内容营销手册（英文版）2018｜B2B营销策略、购买周期与未来趋势

报告摘要

在客户日益精明、传统推送式营销被忽视的背景下，如何通过内容营销实现获客、增销与客户满意？本手册由Regalix出品，系统梳理内容营销定义（用有价值、信息丰富的内容吸引并留住特定目标受众，最终影响客户行为转化为盈利行动）、与购买周期及售后周期的结合、管理职责、检查清单及未来趋势。适合B2B市场人员、内容策略师、营销主管等，帮助掌握从客户获取到满意度提升的全链路内容打法。

📋 报告目录

1. Introduction
2. What is Content Marketing?
3. Why is content the latest rockstar in the B2B marketing world?
4. Why should you bother with content marketing?
5. How is content marketing different from....?
6. Who manages content marketing?
7. Content marketing and the buying cycle
8. Content marketing and the post-sales cycle
9. Checklist: are you doing this right
10. The future of content marketing