2018麦格理全球科技行业报告：向导经济与电商2.0趋势解析

报告摘要

本报告由麦格理于2018年发布，深入剖析互联网购物体验的演进，提出‘向导经济’概念。核心观点包括：互联网购买体验仍处早期阶段，消费者正转向个性化、自动化的一站式服务；技术正从需求意识到履约各环节重塑电商；具备消费者信任、数据访问、AI与VR/AR能力、集成服务及高效履约的企业将胜出。报告涵盖价格比较网站复兴、平台渠道重要性、科技巨头竞争、零售颠覆技术框架、电信转型、媒体与技术、支付创新等主题，并附有重点公司分析。适合投资者、科技行业分析师、电商从业者及战略规划者阅读，以把握电商2.0与向导经济的投资机遇。

📋 报告目录

1. Go digital Jeeves!
2. Key points
3. The internet buying experience is still in the early stages of development
4. The internet buying experience is still poor
5. Consumers are trending towards concierge service
6. Vendors need different qualities in a concierge economy
7. Where are the opportunities?
8. Price comparison websites: Revival opportunity
9. Marketplaces: Increasingly important channel
10. Size matters: The tech titans
11. Introducing Retail’s Disruptive Tech framework
12. Telecoms: From product to service
13. Fulfilment te