2021年全球视频广告趋势报告：OTT与CTV广告支出加速增长

报告摘要

SPOTX发布2021年全球视频广告趋势报告，揭示7大关键趋势：消费者观看习惯加速转向OTT/CTV，广告支出随之快速转移；设备制造商拓展广告业务；程序化线性电视规模化；数据驱动广告更注重精准与可测量；程序化保证交易激增；买卖双方优化供需路径。为2021年广告策略提供数据洞察。

📋 核心要点(部分)

1. Introduction
2. Trend 1: The accelerated shift in consumer viewing habits
3. Trend 2: Ad spend is following new consumer habits
4. Trend 3: Device manufacturers have new opportunities
5. Trend 4: With programmatic, addressable linear TV is ready for scale
6. Trend 5: Data-layered campaigns
7. Trend 6: Expect a surge in programmatic guaranteed campaigns
8. Trend 7: Both the sell and buy sides will more thoroughly evaluate partners