2021亚洲数字信任报告：香港、新加坡、菲律宾、马来西亚和印尼消费者信任洞察

报告摘要

Okta发布2021年亚洲数字信任报告，涵盖香港、新加坡、菲律宾、马来西亚和印尼。报告揭示消费者信任品牌的关键因素、数据泄露影响及疫情对网络安全意识提升，为企业建立信任提供数据支持。

核心要点

1. Introduction
2. Key takeaways
3. What makes consumers trust brands?
4. Brand reputation and online shopping
5. Breaches matter
6. When trust is broken
7. There's work to be done to build trust
8. How the pandemic has increased awareness of cyber threats
9. Time to increase security education and transparency
10. How are organisations responding?
11. Conclusion

报告信息